The most basic form of video marketing is creating videos in your niche and publishing them on video sites like Youtube with a link back to your site. Providing the videos are actually noticed and appreciated by your audience, video marketing like this can be an excellent source of free traffic. It may sound simple enough, but the real trick is knowing what kind of videos that appeal to your audience and entice them to click through to your website. Here are a few ideas:
This is the video equivalent of the in-depth "how to" guides mentioned earlier in the Content Creation chapter. The idea is simple: instead of writing a long article describing how to do something, you'll create a useful video. People love these, and if you're in a niche suitable for it, you may want to consider trying this. You could even make it into a whole series, which would help position you as an expert in your niche.
Similar to instructional videos, but instead of "how to" guides you'll focus on teaching your viewers about your niche. These types of videos work especially well within the self help industry, teaching people to become financially successful or lose weight.
Everyone loves a funny video. Sometimes it almost seems like Youtube is nothing more than a modern version of "America's Funniest Home Videos". If you manage to put together something really funny with mainstream appeal, you'll have a good chance of seeing it go viral with millions of views. If the video is also branded with your website, and has a link attached to it, you can count on your traffic to increase as well.
If you're an affiliate, or even an e-commerce merchant, these types of videos can work very well. In each video you'll provide an in-depth (honest) review of a product, and at the end you'll refer the viewer to your website, or your affiliate link. This may not only lead to free traffic, but could also generate direct sales and revenue.